Author Archives: Ashish Seth

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Design Heights – a Design Innovation Framework – from InnovationM

  InnovationM is pleased to formalize its’ UX/UI process / framework called “Design Heights” – A Design Innovation Framework from InnovationM. Design Heights is a repository of mobile & web design patterns. InnovationM has collated these patterns over the last 14 months or so based on experience of designing mobile solutions for our clients, internal Continue Reading »

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Mobile Web Development Strategy

For lot of companies who wish to have a mobile presence, they are faced with a dilemma whether to go native or leverage mobile web as their mobile strategy.  Nope – this article is not yet another comparison between the ubiquitous native vs mobile web (vs hybrid) discussions, but focuses on how best a mobile Continue Reading »

InnovationM Testing Facebook Integration

Testing – Facebook Integration in iOS and Android

Testing – Facebook integration of the app – requires different combinations of situations and cases to be tested. Ex Login to Application using Facebook when Facebook app is installed on the device. In another case, Facebook app is not installed. Let us go through some of them …. iOS – Login Test Scenarios  1. User Continue Reading »

Mobile Experience Officer (MEO) at InnovationM

In this world of “quick app” development, the importance of ‘user experience design’ is undermined. Mobile solutions are all about experiences, and we design experiences at InnovationM.  Anybody can create a set of screens on mobile (there is an SDK available!) but when that app goes in the hand of the user, is it simple, intuitive and pleasing enough for the user Continue Reading »